It was a great lecture at the School of Visual Arts Theater in Manhattan!
Where does Helvetica come from? Can a typeface determine how a culture is perceived? How can it be ubiquitous and invisible at the same time?
These talks will follow Helvetica through the dark maze of its history mdash; examining its promotion and role in the U.S. and the enormous impact of this small typeface on our lifestyles.
Jonas Voegeli — Visual Designer, Head of Visual Communication ZHdK
Thomas Wolfram — Typographer, Visual Designer, and Design Director of Brand Identity, Wirz Corporate Zurich
Jonas Niedermann — Type Designer, Visual Designer