AHV-Plus

About

Committee for a strong AHV, appeal “Yes to AHV-Plus”, Komitee für eine starke AHV, Aufruf «Ja zur AHV-Plus», 2016
The design of the campaign for the initiative “Yes, to AHV-Plus” once again relies on powerful typography. Vertically set in columns, the fundamental achievement of the AHV as a pillar of our civil society is to be expressed. The bold letters press themselves into the format, suggesting an upward and downward movement and the compensatory payment mechanism of the 1st pillar. The posters appeared in the three national languages, with the same graphic system – the client was the Swiss Federation of Trade Unions.

Awards

100 best posters Germany, Austria, Switzerland 2016
Included in various museum archives and exhibited around the globe.