1 May 2013

About

The official 1 May poster of the Swiss Federation of Trade Unions (SGB) plays with a classical syntax. The motif, a hand lettering (one-liner) that takes on the character of a “tag/graffiti”, spans the diagonal axis. The claim “Fair wages, better pensions”, set in a straightforward Akzidenz Grotesk, pushes its way into the corners and points, as if it were two arrows, to the blasting and expansion of the format. The traditionally Swiss choice of colours – red, black, white – is meant to reinforce the urgency and imply the cultural-historical relevance.

Awards

100 best posters Germany, Austria, Switzerland 2013
Included in various museum archives and exhibited around the globe. Among others, in the exhibition 100 years of Swiss design at the museum für Gestaltung Zurich and the corresponding catalogue.
Selected Award of The 7th China International Poster Biennial 2015